Whether you're an artist, manager, future label exec, or content creator—Waverunners 101 is your ultimate launchpad into the music industry.
This course gives you a step-by-step strategy to build and monetIze your audience, and run your career like a business—without waiting on a label, co-sign, or million-dollar budget.
Streams Accumulated From Our Marketing & Production Support
Full Of Music Business Training
Artists Supported in
Our Community
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You want real-world tools, industry insight, and a repeatable system to grow your presence, streamline your operations, and build long-term impact in the music space
You’re an independent artist ready to turn your talent into a structured, sustainable, and profitable business—without relying on a label or management deal.
You’re a future music executive, manager, or creative strategist looking to understand the full landscape of artist development, branding, and monetization.
Build the dream team behind your dream career. Get a step-by-step walkthrough on how to how to recruit, train, and manage a powerful support system that keeps your brand and business moving forward—on and off the stage.
No more guessing what to post. Learn how to create consistent, engaging content across TikTok, Instagram, YouTube and more—with strategies that actually grow your audience.
Plus,you'll get 50+ ready-to-use content ideas tailored for independent artists and music entrepreneurs to keep your feed fresh and your fans engaged.
Tap into the power of creators, tastemakers, and niche communities. Learn how to run effective influencer campaigns—even on a tight budget—to expand your reach and elevate your releases.
Treat your music like a business—because it is. We’ll walk you through setting up your LLC, organizing your business structure, and accessing real contract templates to protect your work and future earnings.
Turn attention into income. From merch to shows, sync licensing to digital drops, we break down practical ways to earn—without waiting for a label deal or viral moment.
Never run out of content again. Get over 50+ proven post ideas designed specifically for music creators—plus real-world examples and a tracker to stay consistent, creative, and on-brand across every platform. New content added quarterly.
Never run out of content again. Get over 50 proven post ideas designed specifically for music creators—plus real-world examples and a tracker to stay consistent, creative, and on-brand across every platform.
Unlock the full potential of AI for your music brand. In this exclusive course by Peter Iwuh, you’ll learn how to use 35+ powerful AI tools for website design, logo creation, email marketing, content automation, and more—giving you the edge to grow smarter, not harder.
DJ K.i.D is a platinum-certified producer, engineer, and the sonic architect behind some of hip-hop biggest records , including the breakout hit “Intro." by Dababy His work has moved crowds, topped charts, and helped shape one of the most influential sounds in modern hip-hop. He's worked with Quavo, NBA YoungBoy, DDG, and more. But beyond the boards, K.i.D is a builder.
As the CEO of WaterSpectrum, an entertainment-focused development company, he helps artists, producers, and creators go beyond music—crafting visuals, branding, and creative strategies that elevate careers. Whether he’s engineering in the studio, DJing on tour, or advising artists behind the scenes, his insight runs deep. In Waverunners 101, he brings all of that experience—giving you the real, unfiltered knowledge you don’t get from YouTube tutorials or surface-level industry talk.
Peter Iwuh:
Peter Iwuh is a Gen Z music executive and marketing strategist who’s built his career helping artists stand out and scale up. He’s led and supported campaigns for names like Chris Brown, Fivio Foreign, Wale, DaBaby, Latto, Flo Milli, and more—bringing sharp brand strategy, social amplification, and rollout structure to high-level talent. With experience at industry giants like Sony Music, Meta, Disney, BET, and Lionsgate, Peter understands both the creative side of music and the business that powers it.
As the founder of Tykoon, a digital-first creative agency, he’s worked with over 200+ independent artists, athletes, and creators to build sustainable brands from the ground up. He’s also locked in distribution partnerships with Vydia and Create Music Group, giving his artists access to top-tier infrastructure—something most independents never get without a label. His focus?
Helping artists build their own platforms, structure their content strategy, monetize their audience, and run their careers like businesses. This course is your direct access to his playbook—real systems, real tools, and real-world strategy.
If you’re an artist, producer, or creative ready to take your career seriously—this isn’t just a course.It’s a blueprint from two people who’ve built the businesses, run the campaigns, and created real success without waiting on anyone’s permission.No gatekeepers. Just guidance, growth, and the game—step by step.– Your future doesn’t wait. Let’s get to work.
Everything in the WaveRunner 101 Experience!
15+ Contracts
50+ Content Ideas to grow your social media presence
Mix and Mastering Breakdown by DJ K.i.D
AI Mastery Course by Peter Iwuh
Access to Grammy nominated producer and award-winning marketing executive
As an independent artist, I was all over the place—posting randomly, no real team, and no income plan. This course helped me build a content strategy, set up my LLC, and even land my first paid gig!
Afrobeats Artist
Waverunners 101
gave me everything a "dot connector" or a major label would. I built a team, learned branding, and finally understood how to turn followers into fans—and fans into income.
R&B Artist, Songwriter
Peter and DJ K.i.D really overdelivered. I was lost as an indie artist—no plan, no income. Their course gave me structure, legal clarity, strategy for my marketing and I learned how to mix. This is the real business side of music.
Hip-Hop Artist, Songwriter
No. This course is made for independent artists and creatives starting from scratch.
You get lifetime access to all lessons, 50+ content ideas, 15+ contract templates, and an AI tools course.
No. It’s also for managers, execs, and content creators who want to learn the business side of music.
Yes. You’ll get access to a private artist community and new content updates every quarter.
This course gives real, proven strategies from people who’ve built careers—not just generic YouTube advice.
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